Keyword Research 2023

Mai 24, 2023 in SEO Optimierung

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handgeschrieben von Stephan Grosser 

My 2023 Journey into the World of Keyword Research

Keyword research has always been an integral part of my SEO strategy. It’s like a compass guiding my content creation process, helping me understand what my audience is searching for, and how I can provide value to them. Over the years, I’ve tried and tested numerous tools to aid my keyword research process. In this article, I’m going to share my personal experiences with some of the best free keyword research tools I’ve used.

My Personal Experience with Free Keyword Research Tools

The first tool I want to talk about is the Keyword Generator. I’ve found it to be a reliable tool for finding popular keyword ideas. All I have to do is enter a broad topic, choose my target country, and hit “Find keywords.” The tool then shows up to 150 keyword ideas, which has been immensely helpful in my content planning process.

Answer The Public: How I Find Keywords Phrased as Questions

Another tool that has been a game-changer for me is Answer The Public. This tool uses autocomplete to find questions people are searching for. It’s been particularly useful when I’m looking to create content that directly addresses the queries of my audience.

ChatGPT: My Secret Weapon for Finding Seed Keyword Ideas

ChatGPT, a chatbot from OpenAI, has been a surprising addition to my keyword research toolkit. While it’s not traditionally used for keyword research, I’ve found it to be quite useful for finding seed keyword ideas. It’s like having a brainstorming partner that never runs out of ideas!

Ahrefs Webmaster Tools: How I Find Low-Hanging Keyword Opportunities

Ahrefs Webmaster Tools has been instrumental in helping me find low-hanging keyword opportunities. It shows all the keywords my website currently ranks for in the top 100. By filtering for keywords in positions 11-20, I’ve been able to identify opportunities to boost my rankings with just a few tweaks.

Google Keyword Planner has been a staple in my keyword research process. It’s particularly useful for finding related keywords that don’t contain my seed keyword. This has allowed me to discover unique angles for my content that I might not have thought of otherwise.

Google Search Console: My Approach to Finding Declining Keywords

Google Search Console has been invaluable in helping me identify declining keywords that need my attention. By comparing performance over different periods, I’ve been able to pinpoint keywords that have lost traction and take steps to improve their performance.

Google Trends is another tool I frequently use. It’s great for finding trending keywords and understanding the relative search popularity of a keyword over time. This has helped me stay ahead of the curve and create content that aligns with current trends.

SERP Checker: My Experience Analyzing a Keyword’s Traffic Potential

SERP Checker has been a great tool for understanding a keyword’s traffic potential. It shows the top-ranking pages for any keyword, along with useful SEO metrics. This has given me a better understanding of the competition and how much traffic I can potentially gain by ranking for a particular keyword.

Keyword Difficulty Checker: How I Check a Keyword’s Ranking Difficulty

Finally, the Keyword Difficulty Checker has been essential in estimating how hard it will be to rank in the top 10 for a particular keyword. This has helped me make informed decisions about which keywords to target based on my website’s current standing and resources.

My Thoughts on Free vs. Paid Keyword Tools: A Personal Perspective

While free keyword research tools have been incredibly helpful in my journey, I’ve also found value in using paid tools. Free tools are great when you’re just starting out, but as your website grows and the value of your time increases, paid tools can offer more comprehensive data and efficient workflows. For instance, while the free Keyword Generator gives me 150 keyword ideas, a paid tool like Keywords Explorer can provide hundreds of thousands of keyword ideas. This has allowed me to uncover even more opportunities for my website.

Conclusion: My Final Thoughts on Keyword Research Tools

In my experience, keyword research is a fundamental aspect of SEO that can’t be overlooked. The tools I’ve mentioned in this article have been instrumental in my keyword research process, each offering unique features that have helped me understand my audience better and create content that resonates with them. Whether you’re just starting out or have been in the game for a while, I hope my experiences can help guide you in finding the right tools for your keyword research journey.

Remember, the goal of keyword research isn’t just to increase traffic—it’s to attract the right kind of traffic. The kind that’s genuinely interested in what you have to offer. And with the right tools, you’ll be well on your way to doing just that.

Über unseren Autor

Stephan Grosser

Stephan verfügt über umfangreiche Expertise in der Erstellung, dem Betrieb und der SEO Optimierung aller Arten von Webseiten. Mit mehr als drei Jahrzehnten an Erfahrung im internationalen Management ist er auf den Weltmärkten zu Hause. Als erfahrener Business Consultant und Projektmanager hat er zahlreiche Unternehmen erfolgreich beraten und begleitet. Stephan ist stets offen für den Austausch mit seinen Lesern und steht unter jederzeit genau dafür zur Verfügung.

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